Trouble brews for local coffee company
Jason over at LJUrban passed on this bit of local news: seems Sac County Health officials paid a visit to Old Soul Coffee Co. and told them to can it with the non-permitted retail sale of food and coffee. Old Soul contends it isn’t retailing anything, just offering up wholesale extras to whoever wanders by.
Sure looks retail-y, though, doesn’t it? Check out some photos - outside looks less like an employee break area than a alley-front cafe. The Bee covered the business and made a point of saying it wasn’t retail:
It’s a wholesale business only, with no retail sales, though people working and living in the area are dropping by in the mornings for a cup of coffee and maybe a scone. The old warehouse has cushiony sofas, abstract paintings and a coffee-brewing island in the middle of the space, but without parking, a bathroom, other seating and regulatory permits it isn’t set up to deal directly with the public.
Jordan and Griest, however, are scouting the neighborhood for retail space. In the meantime, they crank up their coffee roaster in one corner, bake breads, muffins and scones at ovens in another, and on Monday mornings invite prospective retail customers to gather around a big farm table for a coffee cupping, an exercise aimed at coming up with appealing roasts and blends.
We’re in “if it walks, talks, quacks” territory with this one. After the jump, I’ve provided Old Soul’s response to the day’s events, which have, reportedly, led to their removing their sign from the L-Capitol Ave alley where they make their wholesale home. No report on whether this event may have directed some conflicted, and ultimately unhelpful, attention on the operation.
Though I completely support midtown business, especially ones that seek to reinvigorate otherwise neglected areas - like alleys, if need be - I have to go with the Health Department on this one. Old Soul is looking for retail space - they know they have to get somewhere more appropriate to do business with the public (restrooms, access, etc). I’m sure getting the necessary permitting and retrofitting done on the alley property would be costly for a start-up, but my inner risk-averse lawyer voice says that, for their own protection, they should, sadly, reel it in for a bit. I don’t think the County was out of line - at least based on the facts at hand.
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Photo from 