Did you hear about this? The website has a message about the incident - but not much information.

What articles refer to as “water intoxication” is well-known to runners, athletes, physicians, and, one would hope, radio legal departments as hyponatremia, a more serious condition than mere “water intoxication” - and it is deadly. It’s odd that a radio station would choose to hold a contest “Hold your wee to get a Wii” when the dangerous effects of over-hydration are getting more press than ever. This is especially true in the running world as more and more novice runners train for marathons. Because they think they need to, newbie runners gulp down water as if they were elite runners. They aren’t. Presto - instant killer lack of sodium in the body. Just because it’s only water, doesn’t mean it can’t hurt you. Hell, I think ER even used it as a plot point like 6 seasons ago.

According to one report I saw on television this morning, a nurse advised the radio program of the dangers and at least one on-air caller said “hey, this could kill someone,” but they went ahead and did it. The station isn’t the only blameworthy party here, of course, all participants should have taken time to check into what they were doing. I hate the thought of message boards lighting up with “idiot woman” comments - she was trying to win a gift for her kids - but I wish everyone involved had paid more attention to the dangers.

Update: “Trish,” “Maney,” and “Lukas” all got the ax this afternoon, along with 7 of their coworkers. I’m guessing their radio careers are over - at least the on-air personalities’. Then again, since radio voices are largely interchangeable (especially women), they can just adopt another air-name and continue peddling stupid in another market.