The Bee ran an article today on the trials of a local TV news reporter’s ultimately losing battle to bring the Serious back to local news.

Local news is a handy punching bag, isn’t it? We get angry at them for covering local news - a lot of it fluffy - and skipping the big stories. Nevermind that Big Stories of national or international importance are for, um, like, the national news broadcast - no, we hate you, local TV.

Except, I don’t think Sacramento’s local news is so bad. Ever seen the feed from the Monterey Peninsula’s local stations? Seriously though, even compared to major markets like Los Angeles, Sacramento holds its own just fine. They should after all - since the hometown industry is California’s state government - there’s no excuse for not provided excellent political coverage. Channels 3 and 10 especially provide in-depth, responsible reporting.

So, that sad and jilted reporter’s reporter from the Bee article? He was working at . . . Good Day Sacramento. Hey, that show is great at what it does, but if you want to be The Serious Reporter, shouldn’t you prove you can research enough to know that Good Day Sacramento is NOT for Serious Reporters? It’s for people who want the weather and traffic reports and not much else. It’s all human interest. There’s a place for it alongside the better coverage.

As one of the article’s commentors said (and I HATE comments-enabled news articles, but whatever): this article was fluff about fluff. Which is a shame.

Related posts:

1. Our favorite local coanchors
2. Think Local, Eat Local
3. You get a free night out when a local journo poos in local artists’ sandbox
4. So fat jokes are still politically correct?
5. Now that’s some serious accuracy