Move over Big Spoon, there’s a new yogurt craze in town.  It’s Yogurtagogo.  If you can get past the name, you’ll find some tasty treats that fit right into the Midtown landscape.  Seemingly based on the Big Spoon business model – Y-agogo adds a certain amount of “hip” that fits it’s 18th and L location to basic structure: enter, grab the one-size-fits-all-appetites container, fill and mix flavors from 6 flavor options, hit the topping bar, and pay by weight.  (At 43 cents/ounce, it’s more than a normal Big Spoon, but less than Big Spoon Raley Field.)  The store itself is still minimalistic, like Big Spoon, decor wise, but with a mod, Ikea design flair.  Where Y-agogo might win some fans, however, is with its fresh-fruit topping options and its “tart” yogurt flavors that much more closely match what actual, non-frozen yogurt tastes like. If you don’t like regular yogurt, you may not like the tart flavors.  Regular fro-yo tastes just like ice cream, for the most part. This does not. Prepare your mouth accordingly.  I happen to love yogurt, so I’m down with the tart flavors. I’ve heard of some non-fans already though.  They DO, however, have more traditional, ice-cream like fro-yo flavors, if that’s more to your liking – and plenty of the traditional chocolate, candy, junk foody toppings as well.  They also get bonus points for frequent buyer cards and accepting credit/debit cards. (Does Big Spoon? I didn’t think they did, could be wrong.) 

Y-agogo should do gangbusters in Midtown. I love that its closer a stroll than Big Spoon. And, for dessert options, it kicks the pants off the consistently, heartbreakingly disappointing Rick’s.

And, for any SoCal transplants or Disneyland lovers, I give you this tip: you ever have one of those Dole Pineapple Whips from the Tiki Room snack bar? (You know what I’m talking about.)  Y-agogo has a non-dairy pineapple flavor substance that’s JUST like a whip. And it is my crack. I love it. Never take it away. High-five, Yogurtagogo.